VRM Marketing Services

Good marketing is at the heart of every business, but good marketing takes time. Time that you, as a rental manager, likely do not always have. Running a vacation rental company is hard work and it never takes a day off, and we know it. That is why we are here to help you. With a variety of marketing services at your disposal right through VRM, we are literally the only one stop shop in the vacation rental industry. Check out all of our services below and let us help you take your bookings to the next level!

Search Engine Marketing

At the end of 2015 there were over 876 million web sites. How can you make sure potential renters find you? While the rules for good search engine marketing are ever evolving, the basic ingredients for a successful web site in our industry remain the same: build a compelling web site for users, not just search engines, and then convert those users to reservations. If your website is not optimized then you have less chance of getting good results in the search engines.

When you sign up for one of our SEM packages you will get:

  • Website optimization
  • Google analytics reporting
  • Conversion tracking
  • Pay per click campaign management
  • Directory submissions and link building
  • Monthly Strategy and Report Meetings

Social Media Marketing

Why does your business need Social Media Management Services? Facebook alone has grown to an astonishing 1.71 Billion users to date and social media simply can not be ignored as a viable marketing option for companies any longer. Social media marketing helps you create more brand awareness, generate leads and potential customers, engage past clients to encourage re-booking, and drive potential customers to your website

However, we know how hard it can be to keep up with the time commitments involved in a full scale social media campaign, so we have designed an all inclusive marketing package that will save you time and money.

When you sign up for one of our Social Marketing packages you will get:

  • Daily posts on up to three networks of your choice ( Facebook, Linked-in, Twitter, Pinterest, or Instagram- coming soon!)
  • Daily monitoring of all posts and activity on chosen networks (Social media never takes a day off!)
  • Profile optimization performed monthly
  • One social marketing contest per year
  • Advertising on any one of your chosen platforms (ad spend not included)
  • Monthly reporting and strategy meetings

Blogging Services

Blogging is one of the best ways to create fresh content for your website and Google rewards websites that feature regular updates of quality content. We will research the area and events and choose topics with your input on a weekly, or bi-weekly basis.

  • Set up with customized look and feel to reflect your website
  • Weekly or Bi-Weekly blog writing services
  • Analytics tracking of traffic and sales made
  • Customized blog graphics
  • Customized social media sharing graphics

Email Marketing

Virtual Resort Manager has partnered with Constant Contact to bring you an easy, effective, and highly affordable way to get your message out to your customers. With more than 400 easily-customized templates, a simple point-and-click tool, and award-winning free customer support, you can create professional, compelling messages your audience will act on. We make managing your contact lists, gaining website visitor sign ups, tracking your clicks and open rates, and sending automated communications to new subscribers easy. if you don’t have time for all of that, we can help there too! We offer packages for professionally designed email campaigns that get opened a minimum of 10% higher than industry standard, and convert subscribers to buyers!

When you sign up for one of VRM’s email marketing packages you will get:

  • Constant Contact account set up
  • Monthly email list importing
  • Custom web signup form added to your site
  • Custom designed newsletters
  • Custom designed mid month blasts
  • Monthly statistics reporting

Learn more about Constant Contact and sign up through our Constant Contact partner website.