When it comes to marketing strategies for your vacation rental management business, you may not automatically think of your favorite vacation rental software company. However, Virtual Resort Manager is here to help with more than just your software. We have an entire team dedicated to digital marketing for the vacation rental industry. 

Check out these seven powerful must-have strategies that you should invest in for the wellness and growth of your business and brand.

SEO AUDIT & ONE-TIME OPTIMIZATION

SEO stands for Search Engine Optimization. It is defined as the science of improving a website to increase its visibility when people search for products or services. As we are sure you already know, a business is more likely to capture business and leads to their website depending on their website visibility within search engines. 

MONTHLY SEARCH ENGINE OPTIMIZATION 

Ongoing SEO is a very powerful and necessary marketing tool. By continuously optimizing your website and its content, you give search engines like Google the cues they are looking for to provide you with a better search ranking. Being found organically on Google and other search engines is worth its weight in gold for your potential guests. 

PAY-PER-CLICK ADVERTISING MANAGEMENT 

In addition to organic tactics like SEO, you need to consider paid digital advertisement. Using Google Ads to establish pay-per-click (PPC) campaigns is an excellent way to target people looking for vacation rentals in your area. With this kind of advertisement, you only pay when someone clicks on your ad. 

SOCIAL MEDIA MARKETING 

Social Media Marketing (SMM) includes marketing your company on platforms like Facebook, Pinterest, Instagram, Twitter, TikTok, or even LinkedIn. Not all social media platforms are created equally, so you will want to do your homework and find out what channel your guests use most frequently. Those are the platforms where you will want to market your vacation rentals and your professional vacation rental management services. The heart of social media is consistent posting with quality content. This is the place to display your beautiful properties, availability, specials, FAQs, and announcements, to showcase your staff, post guest reviews, and to establish your company as the area vacation expert.

When it comes to SMM, don't forget about:

• High Quality Graphics 
• Monitoring of Social Accounts
• Engaging with Audience
• Staying Consistent

EMAIL MARKETING 

One of the highest returns on investments that you will find is email marketing. Using something as simple as an email campaign to communicate with your previous guest and leads is an easy way to get more bookings. Using targeted emails to specific groups of guests will take basic email marketing to the next level. Thankfully, if you use VRM as your vacation rental software, you have access to a plethora of reports that will help you sort data and guest information so you can make an informed decision about email marketing.

Email marketing is also a great way to stay top of mind with your guests so they will return year after year. It is also a wonderful way to establish and protect your brand.

BLOGGING 

As mentioned above, blogging is an excellent contributor to good SEO tactics. Not only does blogging give your brand a voice, but it also helps to establish your company as an industry and area expert. 

Blogs add valuable and consistent content to your website, add value and information for your guests, give you a place to insert those keywords, and are excellent content to share on social media and in email marketing.

REPUTATION MANAGEMENT 

A good reputation goes a long way in the very competitive vacation rental space. Reputation Management is a marketing strategy that is more than just collecting good reviews. It is a well-planned process of filtering responses and reviews, responding to any negative comments, and promoting the positive reviews. 

VRM MARKETING SERVICES

Good marketing is at the heart of every business, but good marketing takes time. The time that you, as a rental manager, likely do not always have. Running a vacation rental company is hard work, and it never takes a day off, and we know it. That is why we are here to help you.